ALICE TULLY HALL
LINCOLN CENTER | NEW YORK
1941 Broadway @ West 65th Street
What is Design?
Companies like Apple are making design impossible for startups to ignore. Startups like GitHub, Airbnb, Square, and Fitbit have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?
Design is a
State of Mind
to a problem
FOUNDER/CEO OF FOODSPOTTING
“Design can improve people’s lives by focusing on user problems and designing a solution for that problem.”
COFOUNDER OF AIRBNB
“Have ideas, and go do them. Start creating things and put them out into the world.”
DESIGN PARTNER AT GOOGLE VENTURES
“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully.”